Jessica Zapata
Client Delivery Manager @memoryBlue
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WORK HISTORY
Client Delivery Manager @memoryBlue
New Role Post-Merger of Operatix and MemoryBlue-Oversees the development, execution, and continual improvement of outbound B2B lead generation programs for a portfolio of clients. I take a data-driven approach to diagnosing performance gaps. Ensuring that improvement initiatives are rooted in analytics rather than assumptions-Manages $1.3 million in ARR-Provide strategic assistance to Account executives in product positioning, sales tactics, process optimization, and prospecting criteria to fill the clientele’s pipeline-Oversee the strategy, execution, and continuous improvement of outbound B2B lead generation campaigns for MemoryBlue clients across industries including Cybersecurity, Data Management, Marketing, Healthcare benefits, Performance management, and IT outsourcing.
EDUCATION
Austin College
Bachelor of Business Administration - BBA, minor public health
Texas Tech University
Master's degree, Mass Communication/Media Studies
ABOUT JESSICA ZAPATA
Client Delivery Manager
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