Jessica Lyn Zall
Chief Marketing Officer @Burford Capital
Signup · Get unlimited contacts
WORK HISTORY
Chief Marketing Officer @Burford Capital
New York, NY, US
Leading the global marketing function for Burford Capital, the world’s largest provider of commercial legal finance. Responsible for elevating the brand, expanding market awareness, and positioning Burford as a strategic financial partner to both legal and corporate stakeholders.*Oversee marketing strategy across all functions—including brand, content, digital, thought leadership, PR, demand generation, and events.*Build and align go-to-market programs that support sales, drive revenue growth, and influence a sophisticated audience of law firm leaders, general counsel, corporate boards, CFOs, and CEOs.*Partner with executive leadership, sales, strategy, and product to ensure cohesive storytelling and unified positioning across channels and segments.*Develop and scale a high-performing marketing organization rooted in data, performance measurement, and strategic impact.*Champion thought leadership initiatives to educate the market on the value of litigation finance in unlocking capital, managing risk, and driving business outcomes.*Oversee marketing operations and martech infrastructure to ensure attribution, ROI visibility, and alignment to company growth goals.
EDUCATION
Baruch College
Masters, Economics
University of New Hampshire
Bachelor of Arts - BA, Psychology
Bates College
Neurobiology and Behavior
SKILLS
ABOUT JESSICA LYN ZALL
Accomplished, forward-thinking B2B and B2C marketing and communications leader with over 20 years of global business experience. Recognized for aligning sales and marketing strategies to generate significant growth, with a special emphasis on fintech, financial services, and B2B SaaS. Have built and led highly skilled marketing and communications teams and devised high growth marcom strategies for companies at $5MM to $10B+. Expert in building innovative brands of choice and driving client acquisition, revenue, and retention through data-driven and creative omnichannel campaigns.Thought leader and speaker for various industry publications (Forbes) and conferences.Marketing Expertise:GTM Strategy & Execution | Messaging & Differentiation | PR & Analysts | Communications | Product Marketing | Thought Leadership | Customer Insights & NPS | Market Segmentation | Voice of the Customer | Personas | Demand Generation | Lead Nurturing & Scoring | Channel & Partner Marketing | Content Marketing | P&L Management | Marketing Automation | Analytics | Sales Enablement | SEM, SEO & Display | Social Media
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.