Jessica W.

About Jessica W.

I’m a Digital Marketing Specialist based in Nashville, Tennessee with strong experience in marketing automation, paid social campaigns, public relations, and brand management. I’ve worked across industries including legal services, higher education, consumer goods, grooming and wellness, alcoholic beverages, and pet products. My focus is on building campaigns that are strategic, data-driven, and created to connect with the right audiences while delivering real results.I’ve managed marketing automation programs in Marketo, HubSpot, and Mailchimp, guiding everything from onboarding and integrations to campaign execution and performance optimization. On the creative side, I’ve run social content calendars for multiple brands, built influencer partnerships across Instagram, YouTube, TikTok, and LinkedIn, and developed campaigns that spark measurable engagement.I also have experience in public relations and media outreach, from pitching journalists through Muck Rack to coordinating press distribution and securing coverage that supports client goals.I graduated from the University of Wisconsin–Milwaukee in 2021 with a bachelor’s degree in Marketing. Originally from Madison, Wisconsin, I’ve been in Nashville for the past four years and love being part of the city’s live music scene. Outside of work, I’m passionate about country music, concerts, and pop culture.

Experience

1. Digital Marketing Specialist

   Cj Advertising

   May 2021 — Present · Nashville, TN, US

   Oversee client email automation campaigns using Adobe Marketo Engage, Hubspot, and MailChimp; ensure accurate targeting, reporting, and lead flow; implement A/B testing with Litmus to optimize performance- QA the set-up of all digital media ad campaigns to ensure budgets, tracking, and reporting are correct- Compose and oversee organic and paid social media content for client practice areas, industry trends, and community events using platforms such as Sprout Social, Airtable, and Facebook Ads Manager- Support client website redesigns via WordPress by testing for technical issues, typographical errors, and quality assurance- Assist client Press Release distribution

Education

• University of Wisconsin-Milwaukee

  Bachelor's degree, Marketing

  2017 — 2021

• EDGEWOOD HIGH SCHOOL

  High School Diploma

  2013 — 2017