Jessica W.

About Jessica W.

With more than 15 years of experience in the medical device and pharmaceutical industry, I bring a proven track record of translating complex science into strategic, results-driven outcomes.As Senior Manager, U.S. HCP Marketing for LivaNova for Depression, I lead initiatives that elevate physician engagement and drive brand growth through data-driven strategy, creative storytelling, and clinical insight. My experience spans strategic planning, budget management, brand development, and cross-functional leadership across both established and emerging markets.I’m passionate about building marketing strategies from the ground up—defining positioning, messaging, and execution plans that deliver measurable ROI while maintaining alignment across medical, sales, and regulatory teams. My purpose centers around advancing access to mental health treatment and believe that the most impactful marketing blends strategy, empathy, and purpose — which only happens when we create meaningful connections between innovation and the clinicians who make a difference every day.As I continue to grow as a marketing leader, I’m focused on shaping strategy at a broader scale—guiding teams, brands, and organizations toward intentional, sustainable impact.

Experience

1. Senior Manager - Us Hcp Marketing

   LivaNova

   Jul 2025 — Present

   Senior commercial leader accountable for U.S. HCP brand strategy, commercialization, and performance for neuromodulation therapies, with responsibility spanning strategy, execution, financial stewardship, and cross-functional leadership. • Define and drive U.S. HCP brand strategy and annual operating plan, translating enterprise priorities into scalable, field-ready execution • Lead end-to-end provider education strategy and execution, including national and regional speaker programs, symposia, advisory boards, and in-practice education • Establish and grow national KOL engagement strategy in partnership with Sales, Clinical Operations, and Market Access to advance education, advocacy, and therapy adoption • Serve as primary commercial partner to national and regional advocacy organizations, including APAF and NAMI, supporting education, awareness, and access initiatives • Own HCP marketing budget planning, forecasting, and investment governance, ensuring disciplined spend, performance transparency, and ROI optimization • Lead sales performance tracking and forecasting, translating trends and insights into strategic pivots and commercial recommendations • Drive cross-functional alignment across Sales, Patient Access, Market Access, and Operations to ensure seamless execution and organizational readiness • Design and scale practice enablement frameworks that standardize provider onboarding and accelerate patient identification and therapy uptake • Oversee agency and vendor strategy, setting standards for creative excellence, messaging consistency, and executional quality • Define success metrics and executive-level reporting, leveraging leading and lagging indicators to inform leadership decisions and long-term growth strategy

Education

• Saint Joseph's University

  Marketing

  2004 — 2008

• Saint Joseph's University - Erivan K. Haub School of Business

  B.S. in Business Administration, Marketing

  2004 — 2008