Jessica Woomer

About Jessica Woomer

I am a marketing strategist with 10 years of experience, specializing in building…

Experience

1. Manager, Digital Marketing & Fundraising

   American Red Cross

   Oct 2019 — Present

   Lead omni channel national digital marketing strategy, development, and execution with a goal to increase revenue YoY and meet KPI’s. • Manage a team of direct reports and responsible for multiple external vendor relationships and RFPs. • Manage social media revenue strategy, revenue driving website development, mass email marketing, text services, support 100 events across the country, and train regional offices in marketing and fundraising. • Lead national trainings/cohorts and provide resources for the organization in marketing and fundraising. • Develop cross channel reporting to senior leadership of KPIs and financials. Use data and A/B testing to drive process improvements to increase engagement, revenue, and the user experience.

Education

• Instituto Palazzo Rucellai

  International/Global Studies

  2010 — 2010

• University of Connecticut

  Bachelor’s Degree, International and Intercultural Communication

  2012

Skills

• Media Planning
• Integrated Marketing
• Lead Generation
• Nonprofits
• Interpersonal Communication Abilities
• Social Media Marketing
• Management
• Event Management
• Social Media
• Customer Service
• Event Planning
• Time Management
• Social Networking
• B2b
• Facebook
• Public Relations
• Spanish
• Advertising
• Marketing
• Cold Calling
• Account Management
• Nonprofit Organizations
• Sales Management
• Powerpoint
• Training
• Sales
• Microsoft Powerpoint