Jessica Wombles
Consumer Insights Manager @Uber Advertising
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WORK HISTORY
Consumer Insights Manager @Uber Advertising
New York, NY, US
Insights strategy and global roadmapping with a CPG focus, as well as industry thought leadership in support of the Uber Advertising CPG business.Work closely with cross-functional partners in Marketing, Audience Targeting, Measurement, Operations and Sales to iterate and optimize insights strategies and understanding.Initiate and develop cross-vertical category-level meta-analysis, vertical insights, and seasonal toolkits based upon statistically and commercially sound analytics and methodologies.
EDUCATION
American University
Bachelor of Arts (B.A.), Digital Communication and Media/Multimedia
DIS - Study Abroad
New Media and Changing Communities
SKILLS
ABOUT JESSICA WOMBLES
As a strategic research and insights professional, I specialize in transforming complexity into clarity. My work sits at the intersection of human behavior, analytics, consumer storytelling, and product strategy, with a focus on uncovering the root causes behind surface-level trends to enable sustainable business growth. I thrive in environments where the challenges are ambiguous, the data is messy, and the goal is to move beyond reactive fixes to systemic improvement. I\'m passionate about designing insight ecosystems that help teams see the forest and the trees.
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