Jessica Vondrak

About Jessica Vondrak

Results-driven web strategy and digital marketing professional with 10+ years of…

Experience

1. Strategic Website Lead Logitech

   Logitech

   Nov 2020 — Present · CO, US

   Responsible for the roadmap, optimization, and performance of Logitech.com for B2C, B2B, and EDU. Collaborate cross-functionally with marketing, commercial, development, product, data, UX, and business stakeholders to ensure the website drives growth, delivers a seamless user experience, and supports business objectives.Website Strategy & Leadership* Develop and execute a long-term website strategy aligned with business goals, marketing initiatives, and customer needs.* Lead collaboration across marketing, commercial, development, UX, and analytics to optimize digital experiences and efficiency.* Own website governance, ensuring consistency, content effectiveness, and compliance with industry standards.* Act as the primary liaison between business units, marketing, and digital teams, ensuring alignment on website initiatives.* Manage stakeholder expectations and communication with executives, product teams, and regional groups.UX & Optimization* Partner with UX/UI, product, and development teams to improve site structure, navigation, and content flow to enhance engagement and conversions.* Implement A/B testing and personalization strategies to optimize customer journeys and key performance metrics.Analytics & Insights * Lead website analytics efforts, partnering with data teams to track performance, user behavior, and business impact.* Present reports to executive leadership with actionable insights and recommendations.Stakeholder Collaboration* Align website content, structure, and functionality with business, sales, and product team objectives.* Facilitate regular meetings, presentations, and workshops to communicate website performance, priorities, and roadmaps.

Education

• Georgia Institute of Technology

  Master of Business Administration (M.B.A.)

• Chartered Financial Analyst (CFA)

  Portfolio Management

• University of Washington

  Bachelor of Arts

• SDA Bocconi

  Master of Business Administration (MBA)

Skills

• Cross-Functional Team Leadership
• Sales Enablement
• Marketing Event Planning
• Portfolio Management
• Onboarding
• Program Development
• Management
• Leadership
• Project Management
• Strategic Insights
• Relationship Management
• Strategic Consulting
• Cross-Functional Problem Solving
• Financial Analysis
• Team-Oriented
• Analysis
• Building Relationships
• Operations Management
• Mentoring
• Presentations
• Strategy
• Cross-Functional Communication
• Strategic Planning
• Data Analysis
• Collaboration
• Process Improvement
• Marketing
• Event Planning
• Client Education