Jessie Vanderveen

About Jessie Vanderveen

I am a full-stack GTM and operational leader with 25+ years of experience spanning engineering, law, and tech, and a passion for helping companies grow. I develop and execute product-led growth (PLG) and enterprise strategies driving product engagement and revenue growth, and have spent years connecting these in high-growth environments. I\'ve been the first operator, building and scaling organizations and teams from the ground up (startups and F50), and have been responsible for the end-to-end customer lifecycle, corporate & business development, and legal. I enjoy developing brands, testing and scaling growth initiatives, launching great products, driving cross-functional strategies, and have a proven track record of building and developing high-performing teams (40+) with inclusion, diversity, and a culture of psychological safety at their core. I have experience operating on the executive level, fundraising, and driving revenue growth from $X00k to $X00MM+ with two successful startup exits.Key highlights include- Launching first app for Jira & bootstrapping business to $25M in <5 years without a sales team (PLG & ecosystem)- Launching & growing GitHub Marketplace and app dev ecosystem, onboarding; driving GTM for the first 30+ cloud apps- Scaling Icelandic IoT/supply chain startup from $400k to $140M in 4 years; delivering 6.6bn+ COVID-19 vaccines with a 99.99% acceptance rate- Launching & driving Kiro growth (agentic IDE), delivering top AWS T1 launch to date (48x above benchmark), acquiring 100k developers in 5 days, receiving AWS Mike Culver Customer Obsession Award- Leading global agentic AI product marketing for high-growth initiatives, developing ABM strategies and demand generation programs targeting technical purchasers, and scaling developer acquisition across JavaScript, TypeScript, Python, and Java communitiesFunctional Expertise: Strategy, Revenue Marketing, Demand Generation, Growth Marketing, Sales Development, Business Development & Partnerships, Category Design, Corporate Development, Integrated Marketing, Storytelling, Executive Keynotes, Product Marketing & Positioning, Press & Media Relations, Analyst Relations, Market & Competitive Analysis, Pricing Strategy, P&L.Industry Expertise: B2B, Developer Tools, Platforms, Data and AI, Agentic AI, SaaS, Marketplaces.Legal Experience: M&A/Integration, Due Diligence, Contracts/Licensing, Securities, Compliance, Venture Capital, Private Equity, Corporate Governance, Investor Relations.Core Values: Inclusion, Belonging, Empathy, Stewardship, Curiosity, Authenticity, Growth

Experience

1. Global Head of Product Marketing, Agentic Ai, Developer Tools

   Amazon Web Services (AWS)

   Mar 2024 — Present · Seattle, WA, US

   Spearheading user acquisition and revenue growth through innovative product-led strategies at Agentic AI, focusing on developer tools. • Direct marketing efforts, including messaging and positioning, brand development, and demand generation initiatives targeting developers, startups, and enterprises. • Achieved recognition as the top AWS Tier 1 launch, engaging over 100K developers within days and earning the Customer Obsession Award from AWS CEO

Education

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration - MBA, Strategy, Marketing, Finance

• New York University School of Law

  Doctor of Law - JD, Banking, Corporate, Finance, and Securities Law

• Binghamton University

  Bachelor's degree, Chemistry; English Language and Literature, General

• Temple University

  Master of Policy, Leadership & Policy

• Cornell University

  Certificate, Executive Women in Leadership