Jessica Swan
Marketing Design and Production Coordinator at Hyatt Wild Dunes Resort
- Role
- Local Marketing Account Executive at CUMULUS MEDIA
- Location
- Mount Pleasant, SC, US
- LinkedIn followers
- 500 followers
About Jessica Swan
I’m the Marketing Design & Production Coordinator at Wild Dunes Resort, a Destination by Hyatt on Isle of Palms, SC. I work where design, communication, and operations meet, supporting the development, design, and distribution of resort-wide marketing materials that bring our seasonal events, promotions, and on-property experiences to life! In assisting the Director of Marketing, I specialize in coordinating creative workflows to ensure everything aligns with Hyatt brand standards. My primary goal being to elevate the guest experience through thoughtful, consistent, and strategic visual storytelling.I’m a recent graduate from the University of South Carolina with a B.A. in Media Arts and Advertising & Public Relations where I discovered I thrive in bringing structure to creative environments, organizing complex projects, and helping teams align around shared ideas. My media marketing skillset is rooted in my experience working alongside and learning from talented teams within campus wide organizations, higher-ed, agency settings, and integrated marketing organizations. I’m motivated by strategic planning, collaborative work, and practical, innovative thinking that moves projects forward efficiently.I’m always open to connecting with other creatives, marketers, and hospitality professionals. Please feel free to reach out!
Experience
Local Marketing Account Executive
May 2025 — Present · Columbia, SC, US
Develop, close and manage integrated marketing campaigns across radio, digital and live event platforms. Manage a portfolio of local business clients, leveraging audience targeting, media buying, and cross-platform strategy to drive ROI. Collaborate with creative, production, and traffic teams to ensure campaign delivery and performance. Utilize market research and competitive analysis to identify growth opportunities and consistently exceed revenue goals.
Education
University of South Carolina
Bachelor of Arts - BA, Media Arts
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