Jessica Ruiz

About Jessica Ruiz

Experienced Marketing Strategist & Sales Leader | VP of Affiliate Portfolio Growth at CNET GroupWith over 18 years in affiliate marketing, I have a proven track record of driving results and elevating brand performance. As the Head of Customer Acquisition at Prime Video, I managed significant spending levels and oversaw growth marketing initiatives, including the Amazon Associates and Amazon Creator Program, significantly enhancing audience engagement and customer relationships.I’ve generated over $3B in sales and millions in subscription growth for brands like Amazon, Walmart, Best Buy, Macy\'s, and Target. My expertise includes affiliate marketing, digital marketing, paid media (PPC, social media, Amazon Ads, programmatic, mobile, and CTV), SEO, GEO strategies, and LLM development.At CNET Group, I leverage my experience to engage audiences effectively and deliver impactful content that builds brand loyalty. I’m passionate about understanding customer behavior and pursuing innovative marketing solutions for growth. Let’s connect to explore collaboration and new opportunities!

Experience

1. VP, Affiliate Portfolio Growth at Cnet Group

   Ziff Davis

   May 2025 — Present · Austin, TX, US

   Charged with accelerating revenue growth and maximizing the performance of the affiliate marketing portfolio for the CNET Group, part of Ziff Davis (Nasdaq: ZD), a premier global digital-media company reaching over 102 million monthly users.* Developing and implementing data-driven strategies to optimize existing affiliate partnerships and identify new opportunities across CNET, Mashable, PCMag, Lifehacker, ZDNet, and other key Ziff Davis brands in technology and lifestyle.* Collaborating with cross-functional teams to integrate affiliate initiatives seamlessly with content and business objectives.* Building strong relationships with affiliate partners to drive mutual growth and success.* Focused on leveraging performance marketing expertise to enhance revenue generation and contribute to the overall success of Ziff Davis\'s digital media presence.

Education

• The University of Texas at Austin

  Advertising, Texas Media Sequence, Business Foundations

  2003 — 2007

Skills

• Business Development
• Sales
• SEO
• Web Analytics
• Sem
• Ppc
• E-Commerce
• Advertising
• Social Media Marketing
• Analytics
• Affiliate Marketing
• Marketing Strategy
• Start-Ups
• Account Management