Jessica Rogerson
- Role
- AVP, Senior Strategist - Marketing at MFS Investment Management
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
AVP, Senior Strategist - Marketing
Jan 2022 — Present
Develop and lead global email marketing strategies with a focus on improving customer engagement and critical email metrics - Partner with analytics, sales, and marketing teams to build out customer segmentation insight and journey maps - Focus on lead generation through the use of web, email and account-based personalization - Establish and optimize a framework for ongoing email testing
Education
Hartwick College
B.A, Psychology
Skills
- Microsoft Office
- Investment Products
- Mutual Funds
- Marketing Strategy
- Trusts
- Brainshark
- Estate Planning
- Annuities
- Chfc
- 529 Plans
- Print Collateral
- Web Development
- Product Management
- Financial Planning
- Exact Target
- Powerpoint
- Indesign
- Investment Strategies
- Marketing Communications
- Sharepoint
- Insurance
- Clu
- Charitable Giving Strategies
- High Net Worth Individuals
- Etfs
- Offshore Operations
- Adobe Creative Suite
- Newsletter Production
- Visio
- College Savings Plans
- Product Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.