Jessica George
- Role
- Director of Marketing Communications at Avery Dennison
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Jessica George
With a career that spans over two decades, my journey in marketing communications has…
Experience
Director of Marketing Communications
Sep 2018 — Present
Currently, I am working as a Director of Marketing Communications at Avery Dennison, I lead marketing communications team to promote professional development and build a culture of performance excellence. I drive strategy for product marketing, digital marketing, e-commerce, tradeshow experience, talent acquisition, and creative development for the North American region. I manage crisis, ESG, M&A, and DE & I communications in print, digital, virtual, and social channels for the North American region. I create innovative prototypes and elevate brand/product awareness internally and externally by evolving Concept Lab into in-house creative team.Highlights of accomplishment in this role include:• I promoted awareness of D&I initiatives, improved organizational credibility, attracted new talent, and developed new talent pipelines.• I obtained additional funding for marketing and communications in an organization looking to reduce departmental costs.• I introduced virtual sales in new exible work environment, ensured sales team coordination with customers, identified opportunities, and closed sales in digital space by launching new tools.• I upskilled the existing team in fiscal management, creative and advertising campaign planning, and internal and external collaboration.• I synchronized the launch of new ERP system to customers in collaboration with cross-functional partners in IT and Operations.
Skills
- Direct Mail
- Retail
- Customer Insight
- Direct Marketing
- Digital Media
- Email Marketing
- Digital Strategy
- Social Media
- Brand Management
- Online Advertising
- Competitive Analysis
- Cross-Functional Team Leadership
- Mobile Marketing
- Marketing Management
- Strategic Planning
- New Media
- Public Relations
- Management
- Integrated Marketing
- Product Development
- Social Media Marketing
- Segmentation
- Digital Marketing
- Advertising
- Strategy
- Marketing Research
- SEO
- Sales
- Creative Strategy
- Shopper Marketing
- Creative Direction
- Leadership
- Marketing
- Marketing Communications
- Multi-Channel Marketing
- Crm
- Interactive Marketing
- Market Planning
- Fmcg
- New Business Development
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