Jessica Render

About Jessica Render

I’ve spent 12+ years in content marketing, and I still get a kick out of turning ideas into content that converts (and that people actually want to read.At HubSpot, I lead the Content Offers team, where we specialize in high-performing lead gen content. Think: original research, long-form guides, templates, and interactive tools that not only get clicks but actually move the needle. I manage a team of 7, drive strategy, and make sure our content connects with users and with pipeline goals.I live for the sweet spot where creativity meets strategy. Whether I’m mapping CRO experiments, editing a research report, or figuring out how to scale content without losing quality (no easy feat), I bring a mix of editorial craft, systems thinking, and results-driven focus.When I’m not deep in content calendars or conversion dashboards, I’m usually drinking iced coffee, wrangling my two dogs (Gus and Finn), or trying out a new creative hobby (next goal: learn rug tufting).A few things I’m known for:🧠 Content Strategy & Editorial LeadershipI build smart, scalable content programs—and lead with clarity, creativity, and high editorial standards. Lead Gen & CROI specialize in turning high-quality content into measurable business results. From gated assets to optimization experiments, I make content work harder. Data-Informed DecisionsI believe great content is both intuitive and informed. I regularly use data to guide strategy, test hypotheses, and prove impact.🤝 Cross-Functional CollaborationFrom product marketing to SEO to the C-suite, I know how to translate content strategy into business value.

Experience

1. Senior Manager, Content

   HubSpot

   Oct 2025 — Present · Cambridge, MA, US

   I lead the team behind HubSpot’s lead-generation content engine — the guides, templates, and research reports that reach millions of business professionals each year. My focus is on scaling high-performing content without losing the creative spark that makes it resonate, bridging the gap between editorial excellence and measurable business growth. Lead a team of content strategists and writers responsible for producing and optimizing a library of over 400 content assets—guides, templates, research reports, and interactive tools. Scale content operations while protecting editorial quality—building systems, workflows, and creative standards that keep production efficient and storytelling sharp. Partner cross-functionally with CRO, Web Strategy, Blog, YouTube, Newsletters, and Creator Network teams to unify HubSpot’s top-of-funnel content experience and ensure consistent brand voice across media properties. Combine data and instinct to identify what converts—analyzing engagement, lead quality, and channel performance to refine offers, formats, and positioning. Serve as a bridge between content and growth—translating creative ideas into measurable outcomes and ensuring content contributes to both brand equity and pipeline.

Education

• Oral Roberts University

  Bachelor of Science, Mass Media Communications: Journalism

  2005 — 2009

Skills

• Web Content Writing
• Wordpress
• Video Production
• Web Video
• Content Management
• Public Speaking
• SEO
• Blogging
• Social Media Marketing
• Content Strategy
• Marketing Strategy
• Photography
• Dreamweaver
• Marketing
• Web Content
• Email Marketing
• Copywriting
• Journalism
• Photoshop
• Editing
• Writing
• Publications
• Graphic Design
• Hubspot
• Content Marketing
• Final Cut Pro
• Press Releases
• Video Editing
• Adobe Premiere Pro
• Social Media