Jessi Rabe
Principal Director of Communications & Experience @Boot Hill Casino & Resort
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WORK HISTORY
Principal Director of Communications & Experience @Boot Hill Casino & Resort
Dodge City, KS, US
EDUCATION
Kansas State University
Bachelor of Arts - Journalism
SKILLS
ABOUT JESSI RABE
Strategic Marketing Leader | Brand Builder | Guest Experience InnovatorI thrive at the intersection of strategy, creativity, and results. As a marketing executive with a passion for brand transformation and guest experience, I specialize in crafting innovative campaigns, driving engagement, and delivering measurable business impact.With a career spanning both Fortune 500 brands and dynamic hospitality and entertainment industries, I’ve led marketing initiatives that accelerate growth, redefine customer loyalty, and create unforgettable experiences. From launching national campaigns for Walmart and Sonic Drive-In to shaping the brand and guest experience at Boot Hill Casino, I bring a data-driven yet people-centric approach to every challenge.Core Expertise:Brand Strategy & PositioningGuest Experience & EngagementOmni-Channel Marketing & Digital StrategyLoyalty & Revenue Growth InitiativesStrategic Partnerships & Event MarketingData-Driven Decision Making & ROI OptimizationI believe that the best marketing isn’t just about messaging—it’s about creating meaningful connections. Whether through storytelling, strategic promotions, or experiential activations, I’m committed to building brands that not only stand out but drive real business success.Beyond Work:Travel enthusiast—always planning my next adventureLifelong K-State Wildcats fan—game day is sacredVolleyball competitor—teamwork and competition fuel meLet’s connect and talk marketing, brand growth, and creating experiences that make an impact.
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