Jessica Quillin
Publisher @Fashion Strategy Weekly
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WORK HISTORY
Publisher @Fashion Strategy Weekly
New York, NY, US
This weekly publication focuses on how business and economics trends, technology, and the drive for sustainability impact the global luxury, fashion, and experience economy industries. Prepared by the staff of content strategy agency and think tank It’s a Working Title LLC, each issue provides coverage and analysis of forces and events that shape the B2B and strategy landscape for fashion and luxury.
EDUCATION
University of Cambridge
PhD, English
McGill University
MA, English Literature
University of Michigan
BA, English & French
Université de Provence
Study Abroad, French Literature
SKILLS
ABOUT JESSICA QUILLIN
I am a content strategist, writer, and former academic dedicated to transforming how luxury and fashion brands build meaning through content.With a PhD in British Romantic poetry and music, I bring a unique combination of literary insight and strategic intelligence to the business of storytelling. My work bridges creativity and structure, helping brands translate narrative vision into scalable, measurable, and emotionally resonant content systems.I am co-founder of It’s A Working Title, a luxury agency dedicated to holistic content strategy, content operations, and economic strategy. They craft tailored content ecosystems and storytelling frameworks, seamlessly blending the art of content strategy and narrative design with the science of content operations, all underpinned by foundational economic and market insights.My background spans content strategy, editorial direction, brand storytelling, marketing communications, social and multimedia strategy, and luxury market research across B2B and B2C contexts. I have advised and collaborated with brands, agencies, and organizations across Europe, the Middle East, and North America.Beyond client work, I am an author, international lecturer, and co-editor of Fashion Strategy Weekly, a research and editorial platform exploring the intersection of luxury, culture, and economics. Through our FSW Conversations podcast and FSW Markets insights, we share applied research and thought leadership on how narrative design and data intelligence are reshaping the future of brand strategy.At the core of my work is a belief that creativity and intelligence are not opposites; they are partners. Great brands do not just tell stories: they build living systems of meaning that connect art, data, and emotion. My mission is to help them do it with clarity, rigor, and beauty.
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