Jessica Puente

About Jessica Puente

I’m a Lifecycle and Product Marketing specialist with over 8 years of experience leading engagement strategies across B2B2C platforms. My expertise lies in designing thoughtful, behavior-driven campaigns that move users from first touch to long-term loyalty.Prior to marketing, I spent 6+ years in the veterinary field as a Licensed Veterinary Technician. That experience taught me how to communicate clearly, act with empathy, and always keep the end-user in mind, skills I carry into every campaign and go-to-market launch.Whether I\'m building a welcome series, creating product positioning, or launching lifecycle programs from scratch, I bring a strategic mindset, a love for testing and iteration, and a passion for crafting campaigns that truly resonate.Let’s connect if you\'re building something meaningful and want to make it grow intelligently, collaboratively, and with some fun.

Experience

1. Product Marketing Manager

   OneStudyTeam

   Sep 2025 — Present

   Working with product and commercial teams to develop product positioning, messaging, and sales content that resonates and demonstrates differentiation across prospects and customers-Owning the communications with customers including email marketing and other channels for products and features-Developing targeted launch plans aimed directly at end-user challenges-Working closely with internal and external content teams to create product content such as sales enablement tools, data sheets, case studies, product videos, etc-Partnering with CS team to develop targeted content promoting deeper product engagement-Synthesizing buyer, market, competitor, and customer insights into new product ideas and use cases that can be driven by various internal stakeholders

Education

• Platt College-Los Angeles

  Veterinary/Animal Health Technology/Technician and Veterinary Assistant

  2020 — 2020

• Baylor University

  BA, Marketing/Journalism

• San Bernardino Valley College

  Biology, General

  2018

Skills

• Ap Style
• Social Media Marketing
• Photography
• Social Networking
• Multimedia
• Editorial
• Newspapers
• Facebook
• Inbound Marketing
• Grant Writing
• Online Advertising
• Feature Articles
• Digital Marketing
• Headline Writing
• Email Marketing
• Editing
• Online Marketing
• Web Content
• Web Analytics
• Inbound Lead Generation
• New Media
• Storytelling
• Customer Service
• Marketing
• Copy Editing
• Newsletters
• Twitter
• SEO
• Public Relations
• Media Relations
• Social Media
• Blogging
• Lead Generation
• Press Releases
• Digital Media
• Audience Development
• Writing
• Mailchimp
• Web Content Management
• Video