Jessica Pope Born
Manager, Global Lead Management and Customer Segmentation @Ingersoll Rand
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WORK HISTORY
Manager, Global Lead Management and Customer Segmentation @Ingersoll Rand
Serving Demand Generation Commercial Excellence for Precision Technologies focused on- Leading global standard work for lead management and performance KPIs- Driving strategy with business stakeholders to craft ideal customer profiles and workflow based qualification - Advancing lead nurturing and customer life cycle demand playbooks- Serving as a key partner to drive standard operating procedures in CRM
EDUCATION
Kansas State University
Bachelor of Science (B.S.)
University of Arkansas at Fayetteville
Master of Education (M.Ed.)
SKILLS
ABOUT JESSICA POPE BORN
Versatile marketing professional with 12+ years experience in B2B, B2C, and D2C marketing, demand generation, and communications with global brands, including data-driven brand, creative, copy, and theme development, acquisition, and growth program strategy and activation, communications strategy and messaging curation, working and managing high-impact, culturally and geographically diverse teams, operationalizing marketing events, campaigns, and promotions, cross-functional stakeholder and partner management, and sales enablement facilitation.In short: I love strategy, content, and creating connections. I\'m a big fan of details and empowering others. I\'m an Enneagram 3. My major strengths, according to Strengths Finder, are Discipline, Achiever, Learner, Responsibility, and Intellection with Futuristic quick on the heels of the top five.
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