Jessica Pescatrice

About Jessica Pescatrice

Innovative strategic marketing, business development, and relationship leader with extensive experience developing growth, marketing, and brand strategies. Proven track record of increasing revenue, market share and brand recognition by defining market opportunities and launching new products and services based upon data to support informed business and strategic growth decisions. Exceptional achievement in developing and executing tangible marketing materials and core strategy for the health care, manufacturing, professional services, and nonprofit industries. Strong reputation as a resourceful and adaptable team player, working with integrity and professionalism to earn respect, gain valuable trust, inspire cooperation, exceed business expectations, and respond to challenges with confidence, determination, and focus. KEY SKILLS AND CORE COMPETENCIES• Business Development • Brand Marketing, Positioning & Messaging• Digital Marketing • Strategy Development• Market Research / Competitive Insights• Client Relationships• Team Development• Critical Thinking & Decision Making• Event Planning• Social Media Implementation & Consultation• Budgeting, Market planning, and Risk Analysis• Strong Writing proficiency for business and public relations• Professional Services, Manufacturing, Health Care and nonprofit industry marketingOver 20 years of corporate experience within the professional services industry. Strategically-minded with measurable success helping to build brand eminence and gain positive public perspective. Has managed many projects with a strength in identifying and leading initiatives to improve and track ROI, improve efficiency and develop and implement result-driven initiatives. Capable of effectively managing many ongoing projects such as events, thought leadership publishing and PR, advertising, client resource maintenance and other initiatives from inception to completion. Strong communication and project management skills flourish in a fast-paced, dynamic environment. Thrives with nurtured vendor and media relationships formed over the past 19+years within the industry. Specialties: Management of key relationships, project management, driving and hosting an effective meeting and strategy, strategic advertising and brand placement, marketing plan and budget development and execution; event planning and coordination; database management and segmentation; social media marketing; implementation of strategic regional marketing activities to support a marketing plan within a budget and targeted thought leadership development.

Experience

1. National Growth Leader, Manufacturing, Distribution & Consumer Products

   Aprio

   Jun 2022 — Present · Atlanta, GA, US

Education

• Lake Erie College

  Bachelor of Science, Business Administration and Marketing

  2002 — 2004

• Bowling Green State University

  Journalism and Business Administration

  2000 — 2002

Skills

• Strategy
• Integrated Marketing
• Management
• Trade Shows
• Event Planning
• Budgeting
• Social Media
• Online Marketing
• Online Advertising
• Account Management
• Digital Marketing
• Social Media Marketing
• Brand Development
• Product Marketing
• Direct Marketing
• Public Relations
• Internal Communications
• Media Relations
• Strategic Planning
• Social Media Roadmap Certified
• Budgets
• Lead Generation
• Corporate Communications
• Public Speaking
• Customer Relationship Management (Crm)
• B2b Marketing
• Market Planning
• Marketing
• Crm
• Fundraising
• Marketing Strategy
• Leadership
• Advertising
• Salesforce.com
• Event Management
• Marketing Management
• Email Marketing
• Market Research
• Marketing Communications