Jessica Holt
Director of Public Relations and International Tourism @Greater Raleigh Convention And Visitors Bureau
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WORK HISTORY
Director of Public Relations and International Tourism @Greater Raleigh Convention And Visitors Bureau
Raleigh, NC, US
Oversee developing and implementing the bureau’s public relations strategies including consumer and trade media relations as well as community awareness and internal communications. Implement the organization’s travel trade marketing and sales programs for the promotion of Raleigh, N.C, as a travel destination in key international markets including the U.K, France, and Canada. Multi-channel programs include B2B and consumer-focused marketing and public relations campaigns aimed at increasing room-night bookings. Manage tradeshows, sales missions, familiarization tours, sales trainings, content creation, advertising, and other initiatives aimed at travel trade operators, wholesalers, travel agents, trade media, and consumers/travelers. Further develop community awareness efforts including generating positive exposure for the work and value of Visit Raleigh to stakeholders and industry partners across Greater Raleigh, as well as advocating for the role tourism plays in economic development.
EDUCATION
University of North Carolina Wilmington
BA, Communication
North Carolina State University
BA, Communication: Public and Interpersonal Concentration
ABOUT JESSICA HOLT
Experienced, tech-savvy, and engaging communications and marketing leader proficient in developing and executing training sessions, educational experiences, and team building opportunities in a fast paced cross-functional team environment. Proven results helping companies exceed goals through interpersonal communications, personal and professional development, integrated strategies, and comprehensive reporting. Strengths include being a self-starter with a passion for storytelling, relationship building, employee development, and enhancing internal communications while delivering exceptional attention to detail. Advanced training in consumer and trade media relations, community awareness and engagement efforts, familiarization tours, sales, and database management.
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