Jessica Simmons
Practical Innovator of B2B & B2C Digital Marketing | WICT Network Mentor | Tree Lover & Dogs’ Best Friend
- Role
- Senior Manager, B2b Digital Marketing and Sales at Cox Business
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jessica Simmons
I make innovation practical: identifying the smartest technologies and strategies to deliver seamless, efficient customer journeys. Architect digital marketing strategies that increase acquisition and retention.Champion website optimization and conversion rate improvements, enhancing customer engagement and reducing churn. Lead cross-functional teams and external agencies to deliver integrated campaigns aligned with corporate objectives.Implement marketing automation and analytics platforms, enabling real-time insights and operational agility.Position the organization for scalable growth through technology-driven personalization and advanced segmentation.Recognized as a top organizational adopter of enterprise AI tools, leveraging Microsoft Copilot and generative AI to accelerate workflows, optimize digital experiences, and enhance personalization strategies.In addition to my \"day job,\" I devote extensive time to knowledge sharing, professional development, and gender diversity in the media and telecom industries through board membership with The WICT Network: Southeast.
Experience
Senior Manager, B2b Digital Marketing and Sales
Jan 2025 — Present · Atlanta, GA, US
Driving seamless user experiences for small to medium B2B audiences across all digital acquisition and retention touchpoints. Mastering experience testing, segmentation, data analysis, personalization, feedback, and UX/UI workflows via Salesforce, Marketing Cloud Personalization, Adobe Experience Manager, Adobe Analytics, and custom development.
Education
Columbus State University
English, Professional Writing
2008
Skills
- Direct Mail
- Strategic Planning
- Google Adwords
- Email Marketing
- Management
- Social Media
- Leadership
- Integrated Marketing
- Copywriting
- Strategy
- E-Commerce
- Online Advertising
- Sem
- Social Media Marketing
- Marketing Communications
- Dreamweaver
- Digital Marketing
- Online Marketing
- Html
- Cross-Functional Team Leadership
- Marketing Strategy
- Photoshop
- Copy Editing
- Marketing
- Analytics
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