Jessica Moore
Proposition Manager - Mobile Financing Squad Lead @EE
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WORK HISTORY
Proposition Manager - Mobile Financing Squad Lead @EE
Bristol, GB
EDUCATION
Squared Online
Digital Marketing, Digital Marketing
Cardiff Metropolitan University
BA (HONS), Marketing
MiniMBA
Mini MBA, Marketing
MiniMBA
Mini MBA, Brand Management
CIM | The Chartered Institute of Marketing
CAM Diploma, Digital Marketing
SKILLS
ABOUT JESSICA MOORE
I’m a Product & Propositions Leader specialising in financial services and consumer products, with a strong track record of shaping how products are owned, governed, and optimised to deliver better outcomes for customers and the business.My strength lies in operating above the delivery layer, that connects customer outcomes, regulatory responsibility, and commercial performance. I’m particularly effective in complex, FCA-regulated environments where clarity of ownership and judgement really matter.Currently at EE, I focus on proposition optimisation and eligibility strategy for the Flex Pay product, improving offer rates and embedding fair value and customer outcome thinking into how decisions are made. I work across commercial, compliance, risk, and technology teams, influencing direction rather than simply executing change.Earlier in my career, I led improvement and turnaround initiatives for underperforming regulated propositions, using customer insight, data, and structured reviews to reset strategy and governance.
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