Jessica Meehan

About Jessica Meehan

Innovative, resourceful, insightful, and self-directed leader, with demonstrated success…

Experience

1. Senior Manager - Partnerships, Global Music

   Roblox

   Feb 2021 — Present

   Collaborate as the point of contact for artist teams (managers and labels) to create music programs, educate the teams on music programs and strategies, onboard artists onto the Roblox platform, and craft long-term strategies • Field pitches from these teams for music programming and pitch artists to program into Roblox music offerings • Create external-facing decks on music offerings from Roblox • Develop and execute influencer marketing campaigns for Roblox music events with partners, artists, and influencers • Liaise with cross-functional partners in Social, Marketing, Creative, Growth, Business Operations, and Communications to ensure an understanding of the music events, priorities and strategies, and a sharp execution of programs • Collaborate with the business operations team in setting and measuring music marketing KPIs • Built out organic growth and marketing strategies for artists to grow a fanbase on Roblox • Conceptualized and built out an artist meet and greet program on platform and the Listening Party concept, the lowest lift/low-cost approach for artists to get on platform

Education

• University of Virginia

  Bachelor of Arts (B.A.), Photography and Art History

Skills

• Interactive Marketing
• Facebook Marketing
• Exacttarget
• Content Strategy
• Media Buying
• Web Analytics
• Social Media Consulting
• Digital Strategy
• Digital Marketing
• Email Marketing
• E-Commerce
• Google Analytics
• Social Media Monitoring
• Digital Project Management
• Social Media Marketing
• Topspin
• Music Industry
• Shopify
• Social Media
• Youtube
• Adobe Creative Suite
• Radian6 Monitoring