Jessica Miklowcic Bray
Brand Management @Verizon
Signup · Get unlimited contacts
WORK HISTORY
Brand Management @Verizon
Basking Ridge, NJ, US
Spearhead complex, large scale brand initiatives and govern enterprise-wide identity assets, driving consistency and excellence across a multi-billion-dollar brand portfolio, including critical integration work.o Lead cross-functional brand integration efforts by directing brand strategy and execution, including the development of brand elements and toolkits and oversight of comprehensive brand audits, to ensure implementation success.o Execute strategic brand innovation by overseeing the planning, process definition, and initial pilot plans for new cutting edge branding elements in partnership with retail and activation teams. o Drive brand governance and compliance by serving as the primary brand point of contact for enterprise identity elements, streamlining approval processes and overseeing the creation of new creative assets to ensure adherence to brand standards and IP legal review.o Manage high profile merchandising programs by directing end-to-end execution of multiple employee and creator engagement initiatives, including employee anniversary program, custom requests for CEO, and a creator swag kit. o Continue to advance branded house strategy by partnering with verbal teams to initiate portfolio rationalization efforts for legacy and acquired products, actively driving a cohesive and simplified brand architecture.o Maintain oversight of SOWs for core agency partners, ensuring projects remain on time and within budget.
EDUCATION
New York University
Bachelor of Science - BS, Communication and Media Studies
SKILLS
ABOUT JESSICA MIKLOWCIC BRAY
As a member of the Brand Management team at Verizon, I am responsible for oversight of strategic brand initiatives, developing and implementing corporate brand programs and ensuring brand design consistency across all corporate touchpoints.I have over 15 years of experience leading brand management and omni-channel marketing strategies for Fortune 500 companies and industry-leading brands with expertise spanning brand strategy, integrated marketing, creative development, social media, agency management, and cross-functional collaboration.My mission as a brand builder revolves around crafting unique brand narratives that resonate with diverse audiences. With a significant background in brand communication and strategy, I\'ve successfully launched numerous brands, campaigns, and initiatives. Areas of expertise include- Strategic Brand Leadership & Brand Management- Integrated Campaign Management- Team Leadership & Development- Cross-Functional Collaboration- Creative Strategy & Agency Management- Data-Driven Decision Making & Campaign Optimization
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.