Jessica Mei X.
Co-founder & Chief Revenue Officer @Ikast.Io
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WORK HISTORY
Co-founder & Chief Revenue Officer @Ikast.Io
iKAST.io aims to solve the most crucial Entertainment industry problems, such as lack of promotion & visibility for independent video contents, lack of distribution channels and consequently a lack of monetization and return on investment penalizing the creation as a whole.iKAST.io unites content providers, online video platforms and advertisers into a decentralized, open and virtuous ecosystem. This will allow content providers to better distribute their videos and optimize the monetization by getting more qualified views on their contents and new distribution channels through a network of online video platforms. Then, for the first time, Content Providers can reward viewers for their watching and promotional activity by sharing part of their revenues. These incentives drive watching consumption, attracts advertisers and brands, generate steady revenue that will fuel more content production.Each content is registered in an open, secure, global registry, via a dedicated public blockchain. It will then track all contents consumption, offer diversified business models for monetization and manage the fair distribution of the generated revenue. Decentralized, autonomous, this new ecosystem is a foundation for a unique shared pool of contents, video platforms, advertisers and audiences that will organically increase content consumption, boost the birth of more video platforms and content salesThe iKAST.io platform and its economy are powered by the KAST utility token. It is the only allowed medium used to fuel exchanges between all stakeholders of the ecosystem.Built by gathering best in class video platform, AI and blockchain technology partners, iKAST.io will disrupt the entertainment industry by offering the most secured and fairest rewarding ecosystem where every user’s engagement has a positive effect on the whole value chain.
EDUCATION
HEC Paris
MBA, International Investment
SKILLS
ABOUT JESSICA MEI X.
A self-described doer and dreamer, Jessica Xu is a serial entrepreneur who is committed to creating a better world through constant technology innovation. She has spent the last few years creating and building FlameFy - an AI based audience activation SaaS platform that helps media owners/producers/distributors to get the audience their content deserves, and OKAST.tv-a white label innovative OTT cloud platform acquired in 2017, to distribute and monetize premium audio/video contents. In 2019, She also co-founded iKast.io a marketplace for digital video contents, secured by smart contracts running on blockchain.Jessica is currently most passionate about the hyper growth of the companies she has created and how fastly our society is evolving. Trilingual and a veritable globetrotter, Jessica appreciates and values the positive spirits of each culture and is dedicated to carry forward them via all the activities she is involved in. She is also a Partner in Quantum New Capital, a family office supporting cultural related projects.
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