Jessica McFeron
Solving communication puzzles
- Role
- Product Marketing Manager at Encoura
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Jessica McFeron
Product Marketing is not for the faint at heart. But I love it!Give me a product, and I will be the head cheerleader for its success, and get others to join the team. Give me data, and I will give you a sound strategy to meet goals. Give me access to customers, and I will give you a message based on why they actually bought the product, not how they rationalized the purchase to themselves. I like to blaze new trails by understanding how people tick and sharing the universal language of energy. Because people don’t remember what you say, they remember how you made them feel.
Experience
Product Marketing Manager
Nov 2023 — Present
Sole product marketing manager for Encourage, a free college and career planning program.
Education
Aarhus University
International Business
2005 — 2005
Oregon State University
BS, Business with a focus in Marketing
2002 — 2006
Skills
- Account Management
- Management
- Digital Marketing
- Project Management
- Forecasting
- Business Analysis
- Program Management
- Integrated Marketing
- Lead Generation
- Vendor Management
- Marketing Communications
- Building Relationships
- Competitive Analysis
- Leadership
- Creative Direction
- Copywriting
- Budgets
- Product Marketing
- Email Marketing
- Product Development
- B2b Marketing
- Product Management
- Strategic Planning
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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