Jessica Benoit
Marketing Manager, Biscuitville Fresh Southern
- Role
- Marketing Manager of Insights and Analytics at Biscuitville Fresh Southern
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Jessica Benoit
With 16+ years of experience guiding brands from McDonald’s and Panera to FedEx, I…
Experience
Marketing Manager of Insights and Analytics
May 2024 — Present · Greensboro, NC, US
I spend my time at Biscuitville-Socializing guest insights to influence strategic business decisions leading to growth -Collaborating cross-functionally to incorporate guest insights into standard operating practices-Executing primary guest research and managing omnichannel data collection and storytelling -Elevating and delivering restaurant insights and analytics to Area Directors and Restaurant Operators of 85+ locations -Developing action plans rooted in customer segmentation insights to influence guest centered culture -Supporting the development, execution and optimization of omnichannel guest experiences
Education
University of Dayton
BA
Loyola University Chicago
Masters
Skills
- Data Analysis
- Survey Design
- Online Community Moderation
- Community Outreach
- Interviewing
- Non-Profit Volunteering
- Interviews
- Online Moderation
- Qualitative Research
- Marketing
- Marketing Research
- Research Design
- Online Research
- Data Presentation
- Management
- Hatha Yoga
- Market Research
- Interpreting Data
- Customer Insight
- Focus Groups
- Report Writing
- Consumer Behaviour
- Analysis
- Training
- Volunteer Management
- Sociology
- Yoga Instruction
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