Jessica Martinez
Growth Marketing Associate @The Walt Disney Studios
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WORK HISTORY
Growth Marketing Associate @The Walt Disney Studios
Los Angeles, CA, US
Studio Marketing for Disney+, Hulu and ESPN+ Bundle• Manage campaign development process including strategy and asset development for Disney+, Hulu and ESPN+ Bundle for a variety of digital placements such as TikTok, Snapchat, Digital Display, and Smart TV to accelerate subscriber growth. • Support marketing planning calendar development by identifying key marketing beats based on content release dates, key audiences and marketing channels.• Assist with marketing innovation – identifying how to optimize marketing across multiple channels to accelerate subscriber growth from both a creative placement and positioning perspective
EDUCATION
Florida International University
Bachelors, Public Relations major. Minor in Marketing
Berklee College of Music
Masters, Music Business Marketing and Management
SKILLS
ABOUT JESSICA MARTINEZ
Hello! I\'m a Marketing, Advertising, and Public Relations specialist with a passion for creating compelling, brand-aligned content and integrated marketing strategies to connect and grow audience engagement. My specialties include digital media, brand awareness, multicultural marketing campaigns, social media marketing, and project management. Not only am I a self-proclaimed pop culture expert, I\'m also operationally-minded with strong skills in bringing both innovation and sustainability to the streamlining and optimizing of workflows and team performance. Select National & Local Marketing Campaigns include:Disney | Warner Brothers | Atlantic Records | Paramount Pictures | Norwegian Cruise Lines Holding | State Farm Insurance | PNC Bank | Eli Lilly | Church\'s Chicken | Tropical Smoothie Cafe
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