Jessica B. Martin

About Jessica B. Martin

Growing businesses don\'t outgrow their marketing by accident. They do it with the right strategy, the right infrastructure, and someone who\'s done it before.I\'m Jessica Martin -Fractional CMO and founder of Velocitor Concepts LLC. I partner with franchise organizations and small-to-mid-market leaders to build the strategic marketing foundation that accelerates growth and aligns teams around what actually moves the business forward.What I bring isn\'t just marketing expertise, it\'s 25 years of cross-functional leadership across business development, project management, and marketing. I understand how businesses are built, how teams operate under pressure, and how strategy must connect from the top floor to the front line to actually work.Before launching Velocitor, I spent over 9 years as the marketing leader of a national franchise organization doing the work that now informs everything I bring to my clients.I work with organizational leaders who are ready to stop guessing and start growing with intention. If that\'s you, I\'d welcome the opportunity to connect.

Experience

1. Founder

   Velocitor Concepts, Llc

   Jan 2026 — Present

   Fractional CMO and strategic marketing leader providing trust infrastructure and revenue growth services to small and mid-market companies. I specialize in bringing marketing from chaos to clarity through systems thinking, strategic planning, and operational execution.With 20+ years of cross-functional leadership in marketing systems, project management, business development, and sales operations, I bridge the gap between strategy and execution. I create frameworks and accountability structures that turn scattered activity into predictable revenue - building operating systems designed for scale, consistency, and sustainable performance.When companies grow sustainably, local economies strengthen, and that stability ripples out to support the small businesses that anchor our communities.

Education

• University of North Texas

  Public Relations and Psychology

  1994 — 1996

• Mile High Adjusters Training Academy

  Adjuster's License, Insurance Adjusting

  2012 — 2012