Jessica Madison

About Jessica Madison

Proven creative, passionate and dynamic revenue and achievement-oriented leader with a keen focus on out of the box concepts and strategies with a broad-based transferable skill set in marketing, sales and communication. Thrives in fast-paced environment with the unique ability to focus on the big picture without losing sight of the details while maintaining focus on achieving bottom-line results and consistently exceeding sales targets. Decisive team leader with exceptional ability for developing and leveraging comprehensive strategies that support brand objectives and achieve sales goals.

Experience

1. Director of Marketing and Public Relations

   Trenholm State Community College

   Sep 2024 — Present

   Oversees all brand, communications, and PR strategy for a multi-campus community college, directing an in-house team of 6 alongside agency partners with full accountability for marketing budget planning and allocation.• In 18 months, increased overall digital engagement by 1,400% with over 2.3 million views across digital platforms, and an increase in followers by 258.2%(Facebook, Instagram, X, and LinkedIn)• Marketing Strategies helped lead to a 13.6% increase in Fall 2025 enrollment, the largest single-semester increase in 5 years.• Leads integrated marketing and PR campaigns across digital, print, and broadcast channels to drive enrollment growth and strengthen institutional brand presence across the River Region.• Directs a team of 6 across communications, design, and digital functions while managing external agency and vendor relationships to maximize the impact of marketing investments.• Partners with senior leadership and academic divisions to develop messaging strategies aligned with student recruitment, retention, and community engagement goals.

Education

• Troy University

  B.S.B.A, Business Administration, Marketing

  1999 — 2003

• Liberty University

  Doctor of Business Administration (DBA), Strategic Leadership

• Troy University

  M.S., Sport Management, Athletic Administration

  2005 — 2007

Skills

• Business Development
• Email Marketing
• Event Planning
• Social Media Marketing
• Press Releases
• Sales
• Corporate Communications
• Market Research
• Public Relations
• Media Relations
• Copywriting
• Marketing
• Brand Management
• Marketing Strategy
• Advertising
• Strategy
• Sports
• Sponsorship
• Event Management
• Social Media
• Sports Marketing
• Crm
• Ticket Sales
• Adobe Creative Suite
• Leadership
• Twitter
• Direct Marketing
• Newsletters
• Facebook
• Blogging
• Integrated Marketing