Jessica de Marco
Campaign Operations Leader | Purpose Marketing | 9+ years in Digital Ad Ops | Mental Health Advocate
- Role
- Manager of Campaign Operations at Public Good
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jessica de Marco
Howdy! I\'m a campaign operations, digital marketing, and client success leader with a…
Experience
Manager of Campaign Operations
Feb 2022 — Present · Chicago, IL, US
Lead the campaign operations team, delivering measurable growth and above-benchmark performance for nonprofit and impact-focused clients Directed operations for a record volume of business in Q4 2023, with growth increasing by nearly 5X from the previous quarter Optimize campaigns using AI-driven tools and BI software, achieving an average of 11% improvement in brand lift performance Partner with business development and creative teams to align media strategies with client KPIs, improving retention rates Provide insightful analysis of the data to produce a client narrative that includes insights, takeaways and recommendations which lead to account expansion Manage Public Good’s first evergreen client, utilizing clear processes that contribute to continual campaign success Helped expand our company’s presence internationally, reaching new target audiences in the UK Manage brand and media partner relationships, ensuring accurate pacing, timely delivery, and precise performance reporting Assist in the development and training of machine learning models using AI tools
Education
University of South Florida
Graduate Certificate, Management of Non-Governmental and Non-Profit Organizations
Florida SouthWestern State College
Associate of Arts (A.A.), General Studies
2011 — 2013
Florida Gulf Coast University
Bachelor of Arts (B.A.), Sociology
2014 — 2016
Skills
- Advertising Operations
- Mental Health Advocacy
- Microsoft Excel
- Spss
- Customer Service
- Research
- Data Analysis
- Leadership
- Singing
- Doubleclick for Publishers (Dfp)
- Time Management
- Cashiering
- Social and Behavioral Research
- Student Leadership
- Teamwork
- Writing
- Cash Handling
- Technical Writing
- Retail Sales
- Communication
- Proposal Writing
- Problem Solving
- Microsoft Word
- Event Planning
- Organization Skills
- Quantitative Research
- Qualitative Research
- Critical Thinking
- Interpersonal Communication
- Stage Management
- Microsoft Office
- Creativity Skills
- Skype
- Acting
- Media Math
- Easily Adaptable
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