Jessica Beck
Brand Strategist // Content Strategist // Content Creator
- Role
- Senior Crm Experience Strategist at MAP
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
Experience
Senior Crm Experience Strategist
Jul 2023 — Present · Austin, TX, US
Develop customer journeys & omnichannel CRM strategies across customer lifecycle for Ford & Dell Technologies.Craft creative briefs, providing messaging direction, audience insights, & thought starters to spark creative.Partner closely with technology & data teams to design technical requirements, customer segmentation, and content & cadence A/B testing strategies.Analyze campaign results, highlight key findings & actionable insights, and determine future testing iterations and optimization opportunities.Tools: Salesforce Marketing Cloud, Figma, Miro, JIRA
Education
University of South Carolina
Bachelor of Arts, Experimental Psychology; English:Writing Concentration
2007 — 2011
VCU Brandcenter
Master of Science (MS), Communications Strategy
2013 — 2015
Skills
- Marketing Strategy
- Social Media
- Photography
- Brand Development
- Microsoft Office
- Creative Writing
- Adobe Creative Suite
- Marketing Communications
- Research
- Strategy
- Digital Marketing
- Social Media Marketing
- Time Management
- Powerpoint
- Microsoft Excel
- Marketing
- Editing
- Advertising
- Management
- Analytics
- Writing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.