Jessica L.
Sr. Marketing Media Manager at T-Mobile | Former Nordstrom | Former Amazon
- Role
- Sr Marketing Media Manager at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jessica L.
Jessica is a senior marketing and media strategist, buyer and planner with over 10 years of experience. She drives performance by building, facilitating and executing comprehensive multi-channel campaigns. She has deep experience in traditional and digital media tactics. Emphasis in consumer marketing focused on go-to-market (GTM) strategies.Core Skills- Marketing and branding strategy- Media buying and planning- Brand / product launches- Campaign management - Messaging structure and strategy across customer segments- Project management - Strong negotiation skills- Cross-functional collaboration- Brief writing- Sponsorships, promotions and eventsJessica has a well-rounded view of marketing and branding having worked on the station side, in-house agency and client sides of the business. Her experiences have taught her the importance of being data lead, collaborative and accountable. She has worked on spot market, regional, national and North American campaigns all while delivering results, maintaining budgets and meeting timelines.Favorite Projects/Campaigns- Nordstrom Holiday 2019 “This Is Giving”- Nordstrom Sale cross-functional team exploration and evaluation- Sleep Country / Sleep Train Foster Kids drives + promotions- Mattress Firm brand launch in NW markets- Sleep Country / Sleep Train Pajama Bowl campaigns, sponsorships + earned media
Experience
Sr Marketing Media Manager
Aug 2021 — Present
Education
University of Washington - Professional & Continuing Education
Digital advertising & email marketing
Skills
- Advertising
- Broadcast
- Radio Advertising
- Media Buying
- Radio
- Media Tv
- Broadcast Television
- Cable Television
- Promotions
- Negotiation
- Strategic Negotiations
- Marketing
- Event Planning
- Media Planning
- Television
- Integrated Marketing
- Media Strategy
- Marketing Communications
- Media Relations
- Radio Broadcasting
- Radio Promotions
- Marketing Strategy
- Traditional Media
- Campaign Management
- Relationship Marketing
- New Media
- Sponsorship
- Brand Development
- Media Sales
- Strategic Communications
- Brand Management
- Marketing Management
- Market Planning
- Advertising Sales
- Digital Marketing
- Online Advertising
- Product Marketing
- Promotional Marketing
- Cross Promotions
- Charity Marketing
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