Jessica Lokaj Heagerty

About Jessica Lokaj Heagerty

Twenty-plus years driving integrated global marketing and communications for Fortune…

Experience

1. Senior Vice President

   Hotwire

   Oct 2021 — Present

   Global Technology Communications Consultancy)\\\\n- Serve as executive lead for eBay team focused on storytelling, executive thought leadership, technology, product, growth, advertising and seller communication.\\\\n- Developed and launched a year-long communications coaching program for clients entire executive leadership team with a mix of core curriculum, narrative development and customized coaching for media, speakerships, board and internal communications.\\\\n- Led the McAfee Enterprise team including the spin-off and launch of their two cybersecurity brands, Trellix and Skyhigh Security.\\\\n- Counsel clients in high-stakes moments including earnings, layoffs, societal and cultural issues, and new brand introductions.\\\\n- Manage $2M+ in annual revenue (including $700K+ in organic business growth for FY23) while maintaining profitability and client service; guiding resourcing decisions; pitching new business; coaching team members; and supporting the growth and professional advancement of a 15-person multi-layered organization (5 direct reports and 10 skip levels).\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• University of Florida

  Dual Degree B.S. / B.A., Public Relations and Political Science

Skills

• Blogging
• Social Media Measurement
• Integrated Marketing
• Analyst Relations
• Social Media
• Marketing Communications
• Media Relations
• Copywriting
• Message Development
• Brand Development
• Crisis Communications
• Marketing
• Food
• Internal Communications
• Strategy
• Publicity
• Digital Marketing
• Non-Profits
• Advertising
• Strategic Communications
• New Media
• Lifestyle
• Press Releases
• Sustainability
• Public Relations
• Corporate Communications