Jessica McCarty
Digital Marketing Specialist
- Role
- Digital Marketing Specialist at Hope and Healing Center & Institute
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Jessica McCarty
I specialize in crafting digital marketing strategies that drive engagement, build brand…
Experience
Digital Marketing Specialist
Hope and Healing Center & Institute
May 2025 — Present · Houston, TX, US
Develop and implement digital marketing strategies to increase brand visibility and drive course and learning portal registrations for Gateway to Hope University.· Plan and manage campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads to reach targeted audiences and boost engagement.· Create and schedule email campaigns and newsletters using Mailchimp, with content aligned to key mental health topics and continuing education offerings.· Oversee content development and updates across digital channels, including social media and WordPress websites, ensuring consistency in messaging and design.· Use Asana to manage marketing projects, content calendars, and cross-functional collaboration to ensure timely execution of initiatives.· Monitor campaign performance and audience behavior using analytics tools such as Google Analytics, providing data-driven insights to refine strategies and improve results.· Collaborate with internal teams to produce mission-driven content that supports outreach, enrollment, and mental health advocacy.
Education
EU Business School
Master in Digital Marketing, Transformation, & Design Thinking
Texas A&M University
Bachelor's degree, Marketing
2017 — 2021
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