Jessica Gilman
Event Marketing Manager @University of Minnesota Foundation
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WORK HISTORY
Event Marketing Manager @University of Minnesota Foundation
Minneapolis, MN, US
Manage all event aspects of high-net-worth donor events and President’s Residence events including creating project plans, assembling and leading project teams, executing marketing plans, budget management, writing copy for communications, coordinating presenter details, vendor negotiations, and providing guest servicesEstablish and manage 100+ internal partners and external stakeholders such as high-net-worth donor relationships to facilitate efficient execution and implement foundation-wide strategyCommunicate voice of M Health Fairview physicians, KOLs and faculty researchers to targeted donorsCoordinate executive level travel for President and leadership team to Gopher Football Bowl gamePartnered with cross-functional partners in Marketing to understand key audience segments and created strategy to personalize email subject lines via A/B testing, growing open rates 3X over standardized processesLead training and coaching to new coordinator and senior coordinator hires on tools, processes, and proceduresReimagined annual events for recurring donors through gathering VOC; added unique and relevant experiential components to connect donors with research and faculty
EDUCATION
UMN Carlson School of Management
Master of Business Administration - MBA
University of Minnesota
Bachelor's Degree, Management and mass communications
ABOUT JESSICA GILMAN
Results-driven marketing and operations professional with a strong track record of successfully managing and executing cross-functional projects. Expertise in strategic planning, project management, and delivering impactful marketing campaigns, all while balancing multiple competing priorities. Recently earned my MBA from the University of Minnesota\'s Carlson School of Management, enhancing my ability to drive business growth and deliver results in fast-paced settings. Passionate about leveraging my skills to lead teams, execute high-performing strategies, and drive measurable outcomes.
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