Jessica Hummel

Product Management, Marketing, Customer Experience, Employee Experience and Strategy

Role
VP, Product Manager Lead, Personal Lending at PNC
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Jessica Hummel

Product, Customer Experience & Strategy Leader with 18+ years of driving growth,customer-centric transformation and enterprise-scale initiatives across financial services, tech and non-profit sectors. Proven ability to translate business strategy into product roadmaps, influence seniorstakeholders and deliver measurable revenue and experience outcomes. MBA with expertise in productmanagement, customer experience, analytics-driven decision making and executive communications.

Experience

  1. VP, Product Manager Lead, Personal Lending

    PNC

    Jan 2025 — Present · Pittsburgh, PA, US

    Build product strategy and roadmap for personal installment loans-Develop and present business cases that guide investment decisions and backlog sequencing-Partner with Marketing, Sales, Digital and Technology to plan and optimize acquisition,conversion and customer experience across the funnel-Utilize performance reporting, customer insights and market analysis to set strategic directionand enhance customer experience-Contributed to 2025 new business volume at 119% of Plan

Education

  • University of Cincinnati Carl H. Lindner College of Business

    MBA, Business Administration

    2006 — 2008

  • Western Michigan University

    BBA, Marketing

    2001 — 2005

  • University of Cincinnati College-Conservatory of Music

    Masters of Arts, Arts Administration

    2006 — 2008

  • Leadership Pittsburgh

    Leadership Development Initiative: Class of XVIII

    2010 — 2011

Skills

  • Advertising
  • Budgets
  • Direct Mail
  • Customer Engagement
  • Event Management
  • Non-Profit Administration
  • Training
  • Social Media Marketing
  • Social Media
  • Leadership
  • Market Research
  • Direct Marketing
  • Brand Loyalty
  • Copywriting
  • Customer Retention
  • Customer Service
  • Microsoft Excel
  • Digital Marketing
  • Marketing Research
  • Event Planning
  • Cross-Functional Team Leadership
  • Fundraising
  • Marketing Strategy
  • Promotion Planning
  • Tessitura
  • Media Planning
  • Mba
  • Project Coordination
  • Budgeting
  • Strategy
  • Email Marketing
  • Pricing
  • Microsoft Office
  • Customer Acquisition
  • Data Analysis
  • Customer Loyalty
  • Segmentation
  • Marketing Communications

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Jessica Hummel — VP, Product Manager Lead, Personal Lending at PNC in Pittsburgh, PA, US | Unifers