Jessica G.

About Jessica G.

At AutoAlert, my leadership has been instrumental in developing marketing strategies that…

Experience

1. Senior Manager of Marketing

   Autoalert

   Jul 2019 — Present

   Collaborated with the Marketing and Senior Leadership teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally Improved the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by driving new business acquisition and upsell pipeline Strategized short-term and long-term scheduling, budget, and resource needs, including but not limited to the development and management of an annual marketing budget Implemented key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team Managed product and brand marketing campaigns, sales collateral, media placement, and industry event participation Directed and executed all AutoAlert internal and external events through strategic industry participation and sponsorships in conjunction with overall brand messaging Managed all aspects of 15-20 events per year, including conferences, conventions, exhibitions, NHRA Racing and sponsorships, and revenue-generating user summits. Executed the marketing budget, including event budgets ranging from $15K to $1M per event Reports to Chief Revenue Officer and assumes all responsibilities of Marketing leadership and event management

Education

• Missouri Valley College

  Bachelor of Arts (BA), Mass Communication/Media Studies and Public Relations

  2009 — 2013

Skills

• Project Management
• Advertising
• Marketing Strategy
• Public Speaking
• Public Relations
• Radio Broadcasting
• Team Leadership
• Microsoft Office
• Social Media Marketing
• Marketing
• Facebook
• Sales
• Event Planning
• Social Media
• Leadership
• Final Cut Pro
• Communication
• Marketing Communications
• Customer Service
• Journalism