Jessica Baldwin
Passionate Event Professional | Crafting Memorable Experiences that Drive Brand Engagement
- Role
- Vice President, Senior Brand Partner, Private Bank at Citizens
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jessica Baldwin
Jessica Baldwin is a seasoned events professional with a proven track record in planning, managing, and executing high-impact events. With a BA from the University of San Francisco in Performing Arts and Art History, and an MSc in Arts & Cultural Management from the Paris School of Business, Jessica combines a deep understanding of art and design with a sharp focus on strategic event management. Over the years, she has built a solid reputation for her expertise in community engagement, audience development, and brand activation through live and virtual events.Her strong organizational skills and keen eye for detail allow her to seamlessly execute events, from intimate gatherings to large-scale festivals and corporate activations. Jessica is known for her ability to create memorable experiences that drive brand awareness, foster audience loyalty, and meet business objectives. With a passion for community building, she consistently designs events that connect people, foster collaboration, and elevate brand presence.
Experience
Vice President, Senior Brand Partner, Private Bank
Dec 2024 — Present
Led strategy, development, and execution of 87 enterprise-wide client experiences across multiple lines of business in 2025, engaging 6,200+ attendees (up from 79 events / attendees YoY), driving client deepening and high-net-worth engagement.Managed Private Bank Experiential Marketing portfolio. Including the annual flagship events at Wölffer Estate Vineyard, Boston Leadership Summit, PBO Grand Openings, Private Equity CFO Conference and the NextGen Finance Conference—while expanding holiday programming across key markets; delivered bespoke wine, culinary, thought leadership, and large-scale tented experiences for executive and high-net-worth audiences, managing complex logistics, sponsors, and vendor partnerships to drive engagement and scalable event strategy.Maximized sponsorship assets through Citizens Financial Group Live and Mastercard Priceless Experiences partnerships, delivering VIP hospitality at concerts featuring James Taylor and John Legend, five professional golf experiences, and curated cultural events with Metropolitan Opera and The Shed.Optimized invitation and registration workflows by enhancing Swoogo design and user experience, improving client registration efficiency and brand presentation.Managed complex Private Bank experiential marketing budget in partnership with finance, ensuring accurate forecasting, spend visibility, and strategic allocation; identified process improvement opportunities to increase agility and efficiency in 2026.
Education
Paris School of Business
Master of Science - MS, Arts and Cultural Management
2018
University of San Francisco
B.A., Art History/Art Managment, Performing Arts and Social Justice
2006 — 2010
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