Jessica Hair
Marketing & Communications
- Role
- Communications & Marketing Manager at Find Outdoors
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
Experience
Communications & Marketing Manager
Jul 2024 — Present
Developed and executed a comprehensive communications strategy, enhancing engagement across email, website, social media platforms, and PR efforts resulting in-80% increase in organic reach on FIND Outdoors social platforms (Facebook, Instagram)- Email newsletters averaging a 49% open rate and 2.4% click-through - Over 30 media placements with regional online (Southern Living, Blue Ridge Outdoors), local print, television outlets- Cultivated partnerships with regional Tourism Development Authorities to support site promotion and community integration- Oversaw production and maintenance of site signage for 10 FIND Outdoors campgrounds, visitor centers and gift shops- Managed sourcing and development of branded printed materials, including maps, rack cards, and educational resources.
Education
Edinburgh Napier University
Study Abroad
2009 — 2009
Appalachian State University
Bachlors of Science
2006 — 2010
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