Jessica Best

About Jessica Best

I help email marketing teams optimize their results by digging deep into their data and adding years of strategic success experience to their plan.Each day, I get to work with clients doing big-idea-driven, multi-channel campaigns to weave in the best of what data-driven strategy can do to build and boost customer relationships. I get genuinely excited to share best practices, test new ideas, and see awesome results.Starting with my role as Digital Marketing Evangelist at emfluence, I\'ve been preaching the good word of great email marketing in both online and offline communities for years. I lead email marketing and customer-driven marketing strategy for Barkley clients and get to celebrate trends and highlight smart stuff the public, speaking for audiences from Las Vegas to New Orleans to New York, and in March of 2013 on the line-up at South by Southwest Interactive in Austin.For three years as Marketing Manager, I managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, I finally got to put the truth on my business card: Digital Marketing Evangelist!In 2016, I accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for Fortune companies like At Home, Dairy Queen, and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data into our channels and strategies.Specialties: email marketing strategy and tactical execution, integrated emerging media campaign planning, networking and promotion, email marketing design and copywriting, database integration strategy, analytics and optimization strategy, results tracking, research and reporting, event management including trade show exhibition.

Experience

1. Business Mentor

   Growth Mentoring Service

   Nov 2018 — Present · Kansas City, MO, US

   Volunteered as a mentor startups and small businesses through the Enterprise Center of Johnson County\'s GMS program, supporting 2 woman-owned businesses through the 14-month mentorship program in areas of marketing and data collection & activation.

Education

• University of Missouri-Columbia

  Bachelors, Journalism (Advertising)

  2000 — 2005

Skills

• Web Marketing
• Copywriting
• Event Management
• Digital Strategy
• Strategy
• Nonprofit Organizations
• Social Media
• Management
• SEO
• Strategic Communications
• Nonprofits
• Brand Management
• Databases
• Direct Marketing
• Marketing Strategy
• Integrated Marketing
• New Media
• Media Relations
• Online Marketing
• Competitive Analysis
• Marketing
• Direct Mail
• Leadership
• Ppc
• Digital Marketing
• Press Releases
• Event Planning
• Blogging
• Advertising
• Digital Direct Marketing
• Marketing Communications
• Facebook
• Social Networking
• Email Marketing
• Social Media Marketing
• Mobile Marketing
• Public Speaking