Jessica Latin
Product Marketing Leader | Product Strategy | GTM | Lifecycle Growth | Cross-Functional Execution | B2B, B2C & Defense
- Role
- Product Marketing Manager at Boingo Wireless
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Jessica Latin
Where some see noise, I see opportunity. With 10+ years leading at the…
Experience
Product Marketing Manager
Dec 2021 — Present · Cleveland, OH, US
At Boingo, I lead go-to-market and product strategy for digital and retail solutions serving military and federal audiences, delivering 24% YoY revenue growth and a 20% boost in adoption through AI insights, VOC research, and Agile execution.I bridge the gap between product, marketing, and partnerships, translating customer feedback into roadmaps, developing solutions with cross-functional teams, and scaling over 50 strategic brand partnerships that drove 20% net-new revenue and expanded our presence across more than 20 defense sectors.Whether launching new platforms or leading co-branded campaigns, I bring structure to ambiguity and deliver where it counts.
Education
The Ohio Academy Paul Mitchell Partner School-Cleveland
Certification, Managing Cosmetologist
2007 — 2008
The University of Akron
Bachelor of Arts - BA, Business and Organizational Communication - Public Relations
2005 — 2007
Cuyahoga Community College
Associate of Arts - AA
2003 — 2005
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