Jessica Kettler

About Jessica Kettler

Business leader with 20+ years of experience interpreting data and customer insights to guide strategic decision-making and execution. Experienced across digital technology, martech, market research, and product leadership, with a proven ability to lead global teams, navigate complexity, and turn insights into meaningful business impact.Education:MBA • 2005 • St. Ambrose University4.0 GPA | St. Ambrose Award for Academic ExcellenceBS in Advertising • 2003 • University of IllinoisAlpha Lambda Delta Honors Society, Phi Eta Sigma Honors Society, Alpha Omicron PiSample of Certifications:Silicon Valley Product Group - Empowered, Inspired Training CertificationsBasadur Facilitation and Creative Problem-solvingNielsen Norman Group UX CertificationScrum Inc. Product Owner and Scrum Master CertificationsSix Sigma Green Belt

Experience

1. Group Product Manager, Global Digital Shop Operations

   John Deere

   Oct 2023 — Present

   Led the global migration to CoreMedia CMS and inRiver PIM, enabling scalable, consistent content delivery across 50+ global markets.• Directed a global Deere.com design and content refresh, driving double‑digit improvements in site performance scores and user satisfaction.• Established a modern agile operating model for publishing, standardizing global processes, metrics, and governance while integrating early AI capabilities to automate content creation, metadata generation, publishing workflows, and QA—resulting in measurable gains in speed, quality, and publisher productivity.• Defined strategic vision and led complex enterprise change management efforts across Marketing, IT, Digital Shop Operations, and senior leadership to align teams around unified customer and dealer digital experience outcomes.• Managed a $7M departmental budget, optimizing investments to support platform modernization, operational scalability, and long‑term product roadmap priorities.

Education

• St. Ambrose University

  M.B.A., Business

  2004 — 2005

• University of Illinois Urbana-Champaign

  B.S Advertising from College of Communications, Advertising, Marketing

  1999 — 2003

Skills

• Market Research
• Marketing Strategy
• Strategic Planning
• Marketing
• Competitive Analysis
• Sales
• Project Management
• Cross-Functional Team Leadership
• Data Analysis
• Account Management
• Social Media
• Marketing Communications
• Marketing Research
• Analysis
• Market Analysis
• Management
• Segmentation
• Online Research