Jessica Hawley Kruczek
Director of Digital Marketing at TetraScience | MBA
- Role
- Director of Digital Marketing at TetraScience
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jessica Hawley Kruczek
I am a growth-minded marketing leader who uses process and data to drive results. My background in content, SEO, paid media, growth marketing, digital experience, and web operations have ingrained my customer-first approach and passion for helping prospects navigate their buying journeys.
Experience
Director of Digital Marketing
Aug 2023 — Present · Boston, MA, US
Currently leading digital experience strategy and execution, supporting campaigns, ABM and demand generation; own digital practices including web, paid media, SEO, social, and brand.• Oversee execution of all marketing design materials, from event collateral to digital assets.• Launched two new websites in one year, driving a full content overhaul in collaboration with contract agencies, internal teams, and executive leadership.• Managed the end-to-end process of a brand refresh, including logo update, new website, redesigned marketing materials, and updated slide decks.• Onboarded and managed visual design agencies and web developer contractors, prioritizing work across website and campaign roadmaps.• Built and optimized digital advertising programs focused on target CPL and ROAS.• Owned and scaled social media strategy—grew LinkedIn following by 50% to over 44K within six months, outperforming larger brands in the industry.• Led website optimization efforts, resulting in a 45% year-over-year increase in traffic.
Education
University of Connecticut School of Business
Bachelor of Science, Marketing
2009 — 2013
Questrom School of Business, Boston University
Master of Business Administration - MBA
Skills
- SEO
- E-Commerce
- Illustrator
- Prezi
- Marketing
- Adobe Photoshop
- Advertising
- Google Analytics
- Digital Marketing
- Photoshop
- Cheetahmail
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Email Marketing
- Indesign
- Social Media Marketing
- Copywriting
- Constant Contact
- Online Marketing
- Press Releases
- Microsoft Word
- Event Planning
- Html
- Social Media
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