Jessica Stupak-Walsh

About Jessica Stupak-Walsh

Senior Social Media & Communications Marketing Manager with 10 years of experience driving brand growth for CPG and retail brands. Known for building high-engagement communities, scaling influencer programs, and leading social strategies that deliver measurable results and audience growth. Experienced in owning strategy end-to-end, from insight to execution, across organic and paid social, influencer, and PR initiatives. Chronically online and always happy to share my latest super niche, scroll-worthy obsession.

Experience

1. Senior Social Media and Communications Marketing Manager

   Mommy\'s Bliss

   Jan 2024 — Present

   Own and lead social media and communications strategies acrossevergreen and seasonal campaigns, driving a 20% YoY increase inengagement.• Grow and scale brand presence across platforms, achieving 40% YoYfollower growth, including 12K new TikTok followers within the first sixmonths.• Analyze campaign performance in real time, translating insights into actionto maximize reach, engagement, and ROI.• Direct and oversee all influencer, celebrity, blogger, and media outreachinitiatives, identifying high-impact partnerships that elevate brand visibility.• Built and onboarded 300+ influencer partners and secured mediaplacements that collectively reached 250M+ in potential audience reach.• Lead original video strategy and recurring content series, transforming creativeideas into campaigns that expand audiences, boost engagement, and strengthenbrand affinity.• Serve as the brand’s voice across social channels, championing an engagedparent community through community-driven content and dialogue.

Education

• San Francisco State University

  Bachelor's degree, Broadcast and Electronic Communications

  2016 — 2018

• Ohlone College

  Associate of Arts - AA, Broadcast Journalism

  2014 — 2016