Jessica Harding
Senior Manager, Loyalty @Giant Tiger
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WORK HISTORY
Senior Manager, Loyalty @Giant Tiger
Ottawa, ON, CA
EDUCATION
Carleton University
Bachelor of Commerce (B.Com.), International Business
ABOUT JESSICA HARDING
I believe creating a better user experience, one tailored towards and relevant to the individual customer, is the key to generating demand, increasing sales and creating customer advocacy. I have experience transforming the way an organization thinks about marketing, shifting from mass to targeted messages and experiences. Using first of a kind segmentation strategies, I have implemented changes that resulted in savings of up to $1.5M per year per initiative. I have worked on one of Canada\'s oldest and leading loyalty programs. Using my PMP® certified project management skills, I have led teams to deliver operational improvement projects, sales generation campaigns, retention programs and customer experience improvement initiatives - many of which performed over plan by at least 10%.
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