Jessica Colón

About Jessica Colón

I give brands the personality they didn’t know they needed (but their audience did). Whether it’s scroll-stopping social, tone-of-voice guides that sound like actual humans, or multichannel campaigns that make people laugh, act, and sometimes even cry (the good kind), I create work that cuts through the noise and connects with people.My background blends traditional advertising, digital marketing, social-first content, performance-driven campaigns, and brand strategy for some of the biggest names in beauty, food, beverage, and beyond. I’ve led amazing teams, built viral moments, launched products, and written copy that lives rent-free in people’s heads (and homes).Known for: Turning human truths, consumer insights, and creative chaos into brand relevance Copy that makes people spit out their coffee🪩 Brand strategy that doesn’t feel like “strategy” Big ideas with cultural relevancy, and business goals baked in Fluent in all things but boring Portfolio available upon request

Experience

1. Creative Director

   Independent Consultant

   Feb 2025 — Present · Denver, CO, US

   Ocean Spray: Collaborate with Ocean Spray to develop and implement new tone of voice across digital and social media platforms. Partner with in-house creative team to concept, create, and write all social media and web content. HubSpot: Served as Messaging Consultant on HubSpot’s Super Bowl campaign “Sales Dynasty”, partnering with the VP of Marketing to evolve and elevate agency scripts, headlines, and campaign language. Acted as freelance Principal Copywriter, directing and crafting messaging for new CRM integrations and SalesHub rebranding content and campaigns. Danone: Crafted the award-winning tone of voice and messaging for the rebrand of Light & Fit, creating a modern, consumer-first voice and identity across packaging, digital, and social. Implemented So Delicious\' new Brand Identity & Tone of Voice across consumer facing platforms. Conducted competitive + category audits for major CPG brands incl. Activia and Triple Zero, delivering actionable creative insights that informed rebranding and marketing strategies.Adidas: Crafted retail and in-store messaging for the evolution and expansion of the Adidas Predator lineup. Client list: Ocean Spray, Light & Fit, So Delicious, HubSpot, Havenly Design, Adidas, Hollister, So Delicious, Chipotle, YardHouse, CharBroil, I and Love and You, Wunder Werkz, Ring & Hook, Smokey Joe\'s

Education

• University of Minnesota

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

Skills

• Branding & Identity
• Media Relations
• Integrated Marketing
• Copywriting
• Social Media Marketing
• Editing
• Public Relations
• Blogging
• Content Writing
• Event Planning
• Press Releases
• Social Media
• Digital Marketing
• Newsletters
• Advertising
• Email Marketing
• Marketing
• Direct Mail
• Digital Strategy
• Creative Direction
• Brand Development
• Creative Strategy
• Interactive Marketing
• Marketing Communications
• SEO
• Brand Management
• Interactive Advertising
• Adobe Creative Suite
• Direct Marketing
• Marketing Strategy
• Writing
• Online Advertising
• Art Direction
• Copy Editing
• Outdoor Advertising
• Magazines
• Strategy
• Radio