Jessica Callahan
Brand Strategist I New Product Developer I Marketing Leader
- Role
- Brand Strategist Consultant at Form & Fiction
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jessica Callahan
Experienced brand strategist and marketer with a solid track record for driving sustained business growth across multiple categories and channels. Success with growing new brands from concept to reality, turning around ailing brands or making old brands feel relevant again. A strategic thinker, creative problem solver, team collaborator and thought leader with an ability to derive clarity from complexity, be scrappy and manage multiple project streams with ease. Comfortable in both large and small company settings with various size budgets and resources- Branding- Brand Positioning- Integrated Marketing Plan Development - Consumer Insights & Research- Consumer Target Development- Packaging Development- New Product Development / Innovation- Pipeline Development- Content Creation- Social Media Management- Digital Advertising Management- PR / Event Management- Sales Tool Development- Retail Program Development- Pricing- Business Analytics- Program Analytics- Budget Development and Management (P&L Experience)- Forecasting- Project Management- Team management
Experience
Brand Strategist Consultant
Mar 2018 — Present
Consulting with Form & Fiction to create their brand strategy practice. Currently working on a contract basis to develop brand and go to market strategies for both client and internally developed new products.
Education
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration, Marketing, Corporate Strategy
2005 — 2007
Colby College
Bachelor of Arts, Economics, Creative Writing
1998 — 2002
Skills
- Consumer Insight
- Brand Architecture
- Strategic Planning
- Taking New Products to Market
- Strategy
- Agency Relationship Management
- Integrated Marketing
- Marketing Management
- Brand Equity
- Analytics
- Business Strategy
- Market Research
- Branding & Identity
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Management
- Marketing Strategy
- Product Development
- Brand Implementation
- Customer Insight
- Innovation Development
- Strategic Brand Positioning
- Digital Marketing
- Brand Development
- Segmentation
- Consumer Products
- New Product Ideas
- Consumer Goods
- P&L Management
- Product Marketing
- Product Innovation
- Brand Awareness
- Competitive Analysis
- Brand Positioning Strategies
- Shopper Marketing
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