Jessica Christina Hardi

About Jessica Christina Hardi

With over 8 years of experience in programmatic advertising and account management, I specialize in driving data-informed media strategies that deliver measurable business outcomes. As a Senior Programmatic Buyer and Planner, I have successfully led campaigns across diverse industries, including retail, travel, and education, leveraging advanced targeting, real-time bidding, and audience insights to optimize performance and maximize ROI. I thrive in the fast-paced, ever-evolving digital media landscape and am passionate about using data to inform creative, effective solutions.Having relocated abroad independently, I bring a global perspective and a deep sense of adaptability to both my personal and professional life. This journey has instilled in me a strong sense of curiosity, resilience, and a continuous drive to grow. I’m grateful for the opportunity to collaborate with innovative, passionate teams that push boundaries and inspire ongoing learning. I am always looking to evolve -both in the work I do and the impact I make.

Experience

1. Senior Manager, Programmatic

   OMD Canada

   Jun 2022 — Present · Vancouver, BC, CA

   Client & Campaign Management• Lead end-to-end programmatic strategy, activation, and optimization across display, video, connected TV (CTV), and audio for enterprise clients including Arc’teryx, GAP Inc, Disney, and Canva.• Manage $20M+ in annual programmatic media investment, driving measurable performance through data-driven media planning, advanced audience strategies, and cross-platform optimization across leading DSPs (e.g, The Trade Desk, DV360, Amazon DSP).• Grew multi-market programmatic revenue by 40% year-over-year by identifying growth opportunities, expanding channel adoption, and strengthening client partnerships.• Developed a custom audience segmentation framework leveraging first- and third-party data, increasing conversions by 15% while improving CPM efficiency by 10%.• Drove a 20% improvement in ROAS by implementing AI-driven insights, automated bidding strategies, and continuous campaign optimization.• Serve as the senior programmatic lead for key accounts, shaping strategic roadmaps, guiding investment strategies, and delivering actionable performance insights that inform multi-quarter budget planning and media allocation.• Partner cross-functionally with client strategy, analytics, creative, and ad operations teams to ensure seamless campaign execution and alignment with broader marketing objectives.• Oversee campaign health, troubleshooting, and optimization workflows, ensuring consistent delivery of high-performing, brand-safe, and scalable programmatic campaigns.People Management • Managed and mentored a team of programmatic analysts, overseeing campaign execution, workload prioritization, and professional development. • Led onboarding and training programs for new hires, establishing best practices and fostering a collaborative, high-performing team culture. • Maintained high standards of accuracy, timeliness, and quality across team deliverables, ensuring excellence in campaign execution and client reporting.

Education

• Douglas College

  Associate of Science (AS)

  2012 — 2014

• Simon Fraser University

  Bachelor of Arts (B.A.)

  2015 — 2017

• Kwantlen Polytechnic University

  Bachelor of Journalism

  2014 — 2014

Skills

• Camera Skills
• Microsoft Office
• Sales
• Time Management
• Non-Profit Volunteering
• Newsletters
• Journalism
• Accounting
• Communication
• Social Media
• Customer Service
• Retail Sales
• Writing
• Social Media Marketing
• Quantitative Research
• Problem Solving
• Public Speaking
• Teamwork
• Interpersonal Communication