Jessica Spitsen
Senior Manager, Content Strategy at Hudl North American Market | Her Hudl ERG Co-Chair
- Role
- Senior Manager, Content Strategy at Hudl
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Jessica Spitsen
Specialties: Content strategy, social media management, social media campaigns and…
Experience
Senior Manager, Content Strategy
Jan 2022 — Present
Lead content and messaging strategy across the entire lifecycle, partnering with product, sales,and go-to-market teams to optimize customer journeys and improve retention.• Content lead for small group responsible for SEO and AEO strategy across all products andmarkets.• Design and execute cross-channel campaigns (email, social, in-product) to support acquisition,activations, and upsell.• Use data analytics and dashboards to monitor campaign health, identify drop-offs or friction, anditerate with experimentation to improve conversion metrics.• Oversee content QA, messaging frameworks, and ensure consistency of voice/ tone acrosschannels.• Mentor team members, improve content workflow, and co-lead ERG initiatives to enhancecollaboration.
Skills
- Brand Developement
- Brochures
- Editing
- Editorial
- Digital Strategy
- Digital Marketing
- Project Management
- Digital Media
- Brand Development
- Web Content
- Blogging
- Research
- Brand Awareness
- Strategic Communications
- Social Media Strategist
- Social Media
- Direct Mail
- Newsletters
- Social Media Marketing
- Social Analytics
- Strategy
- SEO
- User Experience
- Content Strategy
- Content Development
- Email Marketing
- Copywriting
- Creative Direction
- Proofreading
- Media Relations
- Copy Editing
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