Jessica Gines

About Jessica Gines

I help CPG companies turn complex research into actionable insights that inform strategy and drive results. Experienced in quantitative and qualitative methods, survey design, and project management, I enjoy mentoring teams and collaborating with clients to solve challenging business questions.

Experience

1. Research Manager

   Amc Global

   Jun 2022 — Present

   Lead custom quantitative and qualitative research initiatives for CPG companies from project design through reporting, delivering actionable insights that shape strategic decisions. Manage client partnerships, mentor staff, and apply a wide range of methodologies—including segmentation, A&U studies, concept testing, home use tests, tracking studies, MaxDiff, conjoint analysis, mobile shopper studies, focus groups, IDIs, and online bulletin boards. • Lead full-cycle research projects, determine research approach, sample design, questionnaire development, manage fieldwork, advanced data analysis, reporting, and client presentations.• Create story-driven, visually compelling reports that distill complex findings into clear recommendations, driving client strategic decisions.• Serve as primary client contact, aligning on study objectives and designing research studies that meet client needs, resolving challenges, and building strong, lasting relationships.• Coordinate with vendors and internal teams to ensure survey programming, sampling, and data collection are executed on time, within scope, and on budget.• Conduct survey link and soft launch QA testing to verify logic accuracy and data integrity, ensuring high-quality deliverables.• Monitor field progress, quotas, and incidence rates, resolving issues proactively to maintain timelines and budgets.• Write strategic proposals that secure new business opportunities and expand client research portfolios.• Develop junior researchers into high-performing team members by mentoring, training, and delegating responsibilities across research design, execution, and client management.• Collaborate with senior leadership to support business development efforts and foster long-term account growth.

Education

• Hofstra University

  M.A.

• Stony Brook University

  Bachelor's degree